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About “theEword”

theEword is a digital marketing agency that specialises in using content marketing to positively influence buying decisions online and drive measurable results.

theEword works with renowned brands including Merlin Entertainments, Atkins International, TJ Hughes and Pure Leisure Group. The agency has also received several awards from industry bodies, including being named one of the Top 30 UK marketing agencies by The Drum magazine, achieving Elite Agency status and earning an RAR accreditation for its services.


AWS & Partner Solution

theEword chose the Amazon Web Services (AWS) Cloud Computing platform to host it’s IT services because it required a reliable, secure, scalable, flexible and cost effective IaaS platform to support its business. AWS was the natural choice for the digital marketing agency.  

Making the decision to move to the Cloud and AWS was only one part of the jigsaw puzzle. theEword also wanted an authorised AWS Consulting Partner and Channel Reseller to work in partnership with them so they could focus on their core business, without the distraction of having to deal with infrastructure issues.

After a number of meetings theEword chose Ubertas as its Cloud Computing and AWS Partner.

Kleon West, business development director at theEword , explains, “Our IT department is very lean, so systems infrastructure issues can easily distract our resources from more value-added strategic work. We are looking for ways to avoid operational infrastructure burdens, as well as their associated capital infrastructure costs. The AWS product set is perfectly aligned with these goals. With AWS and Ubertas, we have found a much more cost effective way to keep the lights on for a critical part of our infrastructure while reducing the risk of IT resources getting distracted from our core business strategies.



theEword now have an end-to-end IT solution that includes the AWS Cloud Computing platform, and Ubertas, an authorised AWS partner ensuring they always have the correct infrastructure to support their business needs and requirements.

Kleon West added, “Certain aspects of our business are very dependent on IT. The infrastructure resources available through AWS and Ubertas enable us to avoid certain operational ‘keeping the lights on’ distractions so we can maintain our focus on core business strategies.”

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